Who we are

Two parents, tired of
the same scramble as you.

There are two of us: former athletes, parents with kids playing across nearly every sport, and career software builders. We spent decades shipping large-scale systems for some of the biggest companies in the country, then pointed all of it at the thing that kept eating our nights and weekends: running a season.

Why we built it

Why us

We're not ed-tech tourists.
We live this.

We coach. We carpool. We sit in the stands, and we’ve sent the “what time is the game?” text more times than we can count. Between the two of us, our kids have played just about every sport a department runs. So the chaos AthleticOps takes off your plate is chaos we’ve lived ourselves.

We didn’t research this problem from the outside. We were buried in it, the group texts, the last-minute field changes, the volunteer scramble, and we got tired of watching good coaches and ADs lose their nights to logistics no one should have to carry.

So we built the fix we wanted for our own kids’ programs.

The track record

Built by people who've
shipped at scale.

Most tools for school sports are built by people who’ve never run software at scale. We’ve done it for decades, for some of the biggest companies in the country.

Between us, we’ve built and delivered for

WalmartESPNMichelinU.S. DOTLodge Cast IronClayton Homes

Global consumer brands, national sports media, a U.S. federal agency, and a Berkshire Hathaway company: the scale where software has to just work.

Decades at enterprise scale

Two careers leading product, engineering, and delivery for organizations where software failing isn’t an inconvenience. It’s a headline.

Product, build & delivery

Between us we’ve led every part of the arc: defining the product, engineering it, and delivering it on time at scale. Not consultants who hand over a deck; the people who ship.

Delivery, not just demos

Real systems, shipped to real users at volume, and recognized for it. The unglamorous discipline of software that holds up when thousands depend on it daily.

A standard schools rarely get

The tools running school sports were mostly built by people who’ve never operated at this scale. We have. And we’re bringing that bar to a corner of the world that’s never had it.

Why it’s safe with us

We've been responsible
for data that matters.

We’ve spent careers accountable for other people’s information at companies where getting it wrong makes the news. Student safety and data protection are the reason two enterprise builders felt we could be trusted with a school’s program in the first place, not a feature we bolted on at the end.

We’re building AthleticOps to the standard our own kids deserve, because they’re on these rosters too.

Lead the program.
We'll run the rest.

We’re building AthleticOps with a small group of founding athletic departments for the 2026 season. If that sounds like your program, we’d love to meet you.

Prefer email? support@athleticops.io